There are 3 main benefits to creating WSO’s on a particular topic.
First, creating WSO’s can allow you to become established as an expert in your field. By sharing your knowledge with the world about a particular topic, you will gain the respect of others. The more WSO’s that you produce in a particular area of interest, then the more established that you’ll become on that topic. Why? Because you “wrote the book on it.” People will start seeing you as an authority because you are sharing your ideas and any breakthrough knowledge that you may have on the subject.
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So, for example, if you created a training on video marketing on YouTube, then people who buy that product will probably want more information about it. They may not be as interested in other topics. They will simply want to know more about how to create videos and get them ranked on the first page of Google. Of course, you could create WSO’s on other related topics as long as it had to do with video marketing. The more you create WSO’s on video marketing, then the more established in that area that you’ll become.
Second, more knowledgeable that you become on one topic, the easier that they are to create. Since you’re creating WSO’s in one particular area all of the time, they can be easier to create because you don’t have to do as much research the second and third time around. A lot of the knowledge that you share can be from your own firsthand experience on the topic instead of researching what others have said.
You can simply create your first WSO on a topic and gain more knowledge and experience as you put that technique into practice. This will lead to ideas for other WSO’s as you put your knowledge into practice. Whenever you create WSO’s based on your personal, firsthand experience this cuts down on the research time. You can simply create a WSO based on what’s inside your head.
Third, by creating WSO’s in this way, you can make more money in the long run. As I mentioned earlier, if someone buys a WSO on video marketing, they are interested in that topic. More than likely they will not just buy one WSO on video marketing. They’ll end up buying several WSO’s on video marketing in order to gain knowledge on how to improve in this area.
For example, let’s say that you create your first WSO on getting high rankings in Google for your videos. Your WSO can teach people how to get higher rankings, but now they have a new problem.
People are seeing the video on the first page of Google, but it may not be getting visitors to their website. This may be because the visitors are clicking are watching the video, but not clicking on the links in the description box. So, then you’d want to create a new training on how to create effective review videos so that people will click on the links to go visit the website for more information.
So by creating a series of WSO’s on the same topic, people will not only be interested in buying your first WSO, but also your second, third, and ninth WSO as well. This can lead to more profits for you in the long run instead of trying to create WSO’s on the “hot topic” of the day.
People interested in video marketing will always buy trainings on video marketing. People interested in creating products will always buy an ebook on creating products.
By creating WSO’s in this way, they’ll be easier to create. Also, you’ll become more established as an expert in your field, which will lead to more sales and profits in the long run.